Public Relations | _emilycreative

Fashion Revolution Live Brief

Letters to my Clothes

I developed a PR campaign in response to a live brief from Fashion Revolution, an organisation that aims to unite people and businesses to radically change how clothes are sourced, produced and consumed. I was proud to be shortlisted to have my campaign for real-time use by Fashion Revolution.

My concept focused on transforming the educational resources on their website, through a SWOT analysis, to be rich in content but at times overwhelming. I reimagined the existing ‘Love Story’ campaign by centring it around their Love Letters resource.

Brand Editorial

In response to the brief, I created a 34-page interactive diary titled Re-pair, Re-stitch, Re-use, Re-live. Inspired by the Wreck This Journal format, the diary offers a modern, creative way of sharing personal clothing stories, challenging the traditional idea of a letter. Designed as a collaborative piece, the diary is ultimately shaped by its audience, encouraging individuals to respond using graphic design, illustration, poetry, collage, and more.

The aim was to celebrate meaningful items of clothing, such as vintage pieces passed down through generations or garments tied to special events like prom, while promoting conscious consumption and personal connection to fashion.

This project demonstrated my skills in concept development, audience insight, visual storytelling, and campaign presentation, all brought together in a cohesive pitch designed to educate and inspire meaningful action around sustainable fashion.

​I developed a PR campaign in response to a live brief from Fashion Revolution, an organisation that aims to unite people and businesses to radically change how clothes are sourced, produced and consumed. I was proud to be shortlisted to have my campaign for real-time use by Fashion Revolution.

My concept focused on transforming the educational resources on their website, through a SWOT analysis, to be rich in content but at times overwhelming. I reimagined the existing ‘Love Story’ campaign by centring it around their Love Letters resource.

Brand Editorial

Click the button to view my 10 page pitch presentation

I developed a PR campaign in response to a live brief from Fashion Revolution, an organisation that aims to unite people and businesses to radically change how clothes are sourced, produced and consumed. I was proud to be shortlisted to have my campaign for real-time use by Fashion Revolution.