Smart Cookies

Trend Forecasting

Smart Cookies is a 60-page publication exploring the future of the retail industry. It discusses emerging themes such as artificial intelligence, advanced data science (capable of tracking consumer behaviour much like websites), self-service innovation, smart mirrors, showrooming and even the rise of the ‘chelfie’, a changing room selfie trend.

While online platforms may seem like a threat, the publication argues that physical stores can learn from them and create new, experience-driven opportunities.

Death of the high street? It might not be time for retailers to throw in the towel just yet.

This project demonstrates my skills in trend forecasting, editorial design, research analysis, layout composition and visual storytelling. Designed using Adobe InDesign and Photoshop, the publication balances engaging visuals with clear, future-focused insights tailored for retail professionals.

Smart Cookies

This project demonstrates my skills in trend forecasting, editorial design, research analysis, layout composition and visual storytelling. Designed using Adobe InDesign and Photoshop, the publication balances engaging visuals with clear, future-focused insights tailored for retail professionals.

Click here to download my full trend publication