Wedding Mini Golf and Games

Brand Refresh

This project involved a full brand and digital refresh for Wedding Mini Golf & Games, addressing key gaps across the website, identity and marketing materials. The existing brand lacked consistency, with an outdated, poorly structured website, an inflexible logo, and no defined brand guidelines. I identified usability issues, particularly on mobile, alongside weak SEO performance, unclear messaging and an absence of cohesive visual direction, all of which were limiting engagement and growth opportunities.

I repositioned the brand to feel more premium and cohesive, redesigning the website with a clear user journey and SEO-led content strategy, while introducing a refined logo system and comprehensive brand guidelines. I also developed a full suite of marketing assets, including print and on-site materials, to enhance both digital presence and in-person experiences.

The result is a scalable, professional brand that delivers a more intuitive user experience, stronger visual identity, and improved consistency across every touchpoint.

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